Comprehensively updated using key techniques, including search, social media and content marketing, conversion optimisation, and marketing automation. Also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning
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Detaljer om materialet
Type
Bog
Format
illustreret i farver
Sprog
engelsk
Emnetal
65.5
Beskrivelse
På omslaget: Strategy, implementation and practice
ISBN
9781292400969
Udgave
8. edition
Omfang
xxv, 534 sider
Forlag
Pearson
Målgruppe
fagligt niveauvoksenmaterialer