For years, we’ve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But radical overhauls never work. Instead, we should start with quick wins - and embed new, tiny habits into our everyday routines. The author shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, he cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do