Jill Lepore: If then : how one data company invented the future
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If then : how one data company invented the future (engelsk)

Af Jill Lepore (2020)
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge, decades before Facebook, Google, Amazon, and Cambridge Analytica. Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it

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