- Bog
Digital marketing excellence : planning, optimizing and integrating online marketing (engelsk)
Af Dave Chaffey (f. 1963), P. R. Smith (2023)
A practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence
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Detaljer om materialet
Type
Bog
Format
illustreret i farver
Sprog
engelsk
Emnetal
65.63
ISBN
9780367444754
Udgave
6. edition
Omfang
xxxvi, 638 sider
Forlag
Routledge
Målgruppe
fagligt niveaualment niveauvoksenmaterialer