Richard Shotton: The illusion of choice : 16 1/2 psychological biases that influence what we buy
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The illusion of choice : 16 1/2 psychological biases that influence what we buy (engelsk)

Af Richard Shotton (2023)
This book identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today, and shows how any business can take advantage of these to win customers, retain customers and sell more
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