- Bog
Research methods for business students (engelsk)
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Detaljer om materialet
Type
Bog
Format
illustreret i farver
Sprog
engelsk
Emnetal
60.1
Beskrivelse
Indhold: Research, reflective diaries and the purpose of this book ; Generating a research idea and developing your research proposal ; Critically reviewing the literature ; Understanding research philosophy and approaches to theory development ; Formulating the research design ; Negotiating access and research ethics ; Selecting samples ; Obtaining and evaluating secondary data ; Collecting primary data through observation ; Collecting primary data using interviews and diaries ; Collecting primary data using questionnaires ; Analysing data quantitatively ; Analysing data qualitatively ; Writing and presenting your project report
ISBN
9781292402727
Udgave
9. edition
Omfang
xxvii, 860 sider
Forlag
Pearson
Målgruppe
fagligt niveauvoksenmaterialer