- Bog
The end of marketing : humanizing your brand in the age of social media (engelsk)
Af Carlos Gil (2022)
Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage
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Detaljer om materialet
Type
Bog
Format
illustreret
Sprog
engelsk
Emneord
Emnetal
65.5
Beskrivelse
Indhold: Marketing is dead ; Stranded in a digital ocean ; How to be savage AF - like Randy ; Don't be mad at Facebook; you just suck at marketing ; Swipe right: sales and marketing is no different than finding your match on Tinder ; Growth hacking your way to greatness ; The celebrity effect: key lessons marketers need to learn from A-list celebrities ; Transforming your advocates into the faces of your brand ; Bringing it all together ; The power of personality and persuasion ; Judgment day: the battle of AI versus humans ; As social media evolves, marketers must evolve or die ; Marketing in a post-pandemic society
ISBN
9781398601345
Udgave
2. edition
Omfang
ix, 276 sider
Forlag
Kogan Page
Målgruppe
fagligt niveauvoksenmaterialer