- Bog
Strategizing communication : theory and practice (engelsk)
Af Ib T. Gulbrandsen, Sine Nørholm Just (2020)
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Detaljer om materialet
Type
Bog
Format
illustreret i farver, 1 plakat
Sprog
engelsk
Emnetal
60.1
Bidragsydere
Beskrivelse
Indhold: Strategizing communication ; Strategy as deliberate decision ; Strategic communication as plan ; Strategy as emergent action ; Strategic communication as process ; External and internal ; Offline and online ; Profitable and ethical ; Social and material ; Plan for process
ISBN
9788759334775
Udgave
2. edition, 1. oplag (2020)
Omfang
420 sider
Forlag
Samfundslitteratur
Målgruppe
fagligt niveauvoksenmaterialer